A gravure kiss coater 1 includes a paint feeder 30 placed along a small-diameter gravure roll 10 having an outside diameter D in a range of 45-150 mm. The paint feeder 30 includes a doctor blade 32, a case 31, and a coating feed path 34, 35. A distal end 32a of the doctor blade 32 is directed in a direction opposite to a direction of rotation of the small-diameter gravure roll 10, and the small-diameter gravure roll 10 is capable of contacting the substrate S within a range of rotation angles equal to or less than 90° from the distal end 32a of the doctor blade 32.