Systems and methods for recommending content to a user based on the user's interests are described herein. In one example, the method comprises receiving at least one image of the user, and analyzing the at least one image to determine one or more facial attributes of the user. The method further comprises processing the at least one image to determine the gaze parameters of the user, determining based on the gaze parameters, an object of interest of the user and retrieving the characteristics of the object of interest. The method further comprises ascertaining, based on the facial attributes, an emotional index associated with the user, and generating recommendations of the content for the user based in part on the emotional index and characteristics of the object of interest.