Described herein are methods and systems for visually deemphasizing a displayed persona. At least one embodiment takes the form of a method carried out by a user-interface (UI)-management device. The UI-management device identifies a persona region of a displayed persona and identifies a user-interface-focus location. The UI-management device then makes a persona-deemphasize determination based on the identified persona region and the identified user-interface-focus location. In response to making the persona-deemphasize determination, the UI-management device visually deemphasizes the displayed persona.