A display control apparatus displays a selection screen, which displays a plurality of options as icons, on a display device, and when one of the plurality of options is selected, it controls to switch a display to a screen according to the selected option and to display a variable icon, a display form of which is changed according to a processing result, on that screen. The display control apparatus controls to transition the display in response to a predetermined user operation accepted when the screen according to the selected option is displayed, so that the display form of the variable icon is changed to a display form corresponding to the selected option on the selection screen, and the selection screen is displayed after the change.