An approach to facilitating consideration-based non-player character counseling is provided. A non-player character counsel may be controlled within a game space to provide counsel content to users in exchange for virtual consideration purchased with real world money. For example, responsive to reception of adequate virtual consideration from a first user, the non-player character counsel may be controlled to provide a first set of counsel content to the first user in the game space. The first set of counsel content may be a subset of the counsel content provided by the non-player character counsel to the users in the game space. The counsel content may include instructions for and/or demonstrations of activities to be performed by a first character under control of the first user in the game space.