Preparing a content package by determining a requesting user profile based on the requesting user identity. This includes calculating an inclusion value for a content file based on at least one factor. The factor may be a social networking factor. The social networking factor is based on a profile attribute linking the requesting user identity to at least one friend user identity and a content rating attribute linking the content file to the friend profile. Other factors are a content aging factor based on a content age value and a request length factor based on a content length value. The calculated inclusion value is compared to an inclusion condition. If the calculated inclusion value satisfies the inclusion condition, incorporating the content file into the content package.