An advertisement generation apparatus includes a generating unit that generates a page to be displayed on a terminal device that displays an advertisement on a screen. The page includes a content page and an advertising page that are superimposed one on top of the other, where the content page includes an advertising space such that the advertising space is to be scrolled on the screen according to operation, and the advertising page is greater in size than the advertising space. The page is configured to display the content page, and a part of the advertising page located within the advertising space.