Queries against search engines like the Google Search Appliance, Elastic Search and other readily available search engines to provide meaningful content for the purpose of supporting eCommerce websites. In particular, methods that provide for an intelligent abstraction to know when and how to generate a set of queries, the set of queries including one or more queries that are relevant to the searchable content are disclosed. In addition, the methods also can determine if a query against the search engine is even required and may redirect the use to other dynamic or static content outside the search index utilized by the search engine to satisfy the queries.