Techniques of implementing providing real-time availability of omni-channel sales data are disclosed. In some example embodiments, purchase information comprising information of purchases made by a consumer via a plurality of retail channels is received by a back-end system. The purchase information can be stored on the back-end system. A request to access the stored purchase information can be received from the consumer on a computing device. The request can comprise an identification of a virtual host and an identification of a service to invoke on the back-end system to retrieve the purchase information stored on the back-end system. An identification of an internal host can be determined based on the identification of the virtual host. The identification of the internal host can identify the back-end system. The purchase information can be retrieved from the back-end system using the identification of the internal host and the identification of the service.