A method performed by an apparatus for intra-predicting a current block in the unit of subblocks, comprises: determining an intra prediction mode of the current block among a plurality of intra prediction modes; identifying the subblocks split from the current block; and sequentially reconstructing the identified subblocks using an intra prediction mode identical to the determined intra prediction mode of the current block, wherein a subblock to be reconstructed is predicted using at least one pre-reconstructed neighboring subblock in the current block.