A method of providing information about a service provider by using an electronic device displaying contents is described. Information corresponding to first service providers which are able to provide a service to a specific electronic device regardless of a location of the specific electronic device is displayed. The information corresponding to the first service providers is displayed enabled. Information corresponding to second service providers which are able to provide a service to a specific electronic device in a certain region is displayed. The information corresponding to the second service providers is displayed disabled. Regional information of the electronic device is set based on regional information received through a user interface unit or location information obtained by a location information module. The set regional information is transmitted to a server. Information about service providers related to the transmitted regional information and unrelated to the set regional information is received.