Invention Grant
- Patent Title: Method and system for automatically targeting ads to television media using demographic similarity
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Application No.: US15211397Application Date: 2016-07-15
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Publication No.: US09674585B2Publication Date: 2017-06-06
- Inventor: Brendan Kitts , Brian Burdick , Dyng Au , Tyson Roberts
- Applicant: ADAP.TV, Inc.
- Applicant Address: US VA Dulles
- Assignee: ADAP.TV, Inc.
- Current Assignee: ADAP.TV, Inc.
- Current Assignee Address: US VA Dulles
- Agency: Bookoff McAndrews, PLLC
- Main IPC: H04N21/258
- IPC: H04N21/258 ; H04N21/81 ; H04N21/435 ; H04N21/442 ; H04N21/25 ; H04N21/2668 ; H04N21/482 ; H04N21/45
Abstract:
Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
Public/Granted literature
- US20160345075A1 METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY Public/Granted day:2016-11-24
Information query
