The present invention relates to a method for the control and enforcement of a policy rule in eUICC. The present invention relates to a method for the control and enforcement of a policy rule and to an eUICC, the method providing a function of controlling (defining, setting, updating, etc.) the policy rule for profiles on the eUICC according to the requirement of a business operator or a service provider, and providing a function of enforcing such as activating, deactivating, loading or deleting the profiles based on the thus-controlled policy rule.