Systems and methods share context information on a neighbor aware network. In one aspect, a context providing device receives a plurality of responses to a discovery query from a context consuming device, and tailors services it offers to the context consuming device based on the responses. In another aspect, a context providing device indicates in its response to a discovery query which services or local context information it can provide to the context consuming device, and also a cost associated with providing the service or the local context information. In some aspects, the cost is in units of monetary currency. In other aspects, the cost is in units of user interface display made available to an entity associated with the context providing device in exchange for the services or local context information offered to the context consuming device.