A self-configuring printer includes a print head configured to print on a print media, and a sensor configured to sense indicia on the print media. The indicia includes a top-of-form mark and at least one data segment. The printer includes a processor in operative communication with the sensor and a memory in operative communication with the processor. The memory stores a set of instructions, which, when executed by the processor, cause the processor to execute a method of operating the printer. The method includes receiving, from the sensor, signals corresponding to the a top-of-form mark and the at least one data segment; determining, from the signals, a top-of-form location of the print media and at least one printer operational property; moving the top-of-form location of the print media to a predetermined position with respect to the print head; and configuring the printer utilizing the at least one printer operational property.