The present invention relates to a haptic transmission method. The haptic transmission method includes the steps of: a mobile terminal at a transmitting side displaying a screen capable of receiving an input for a receiver; when an input of selection for the receiver is completed, displaying a screen capable of receiving content to be transmitted; and when an impact or a touch input is detected after the screen display, generating a vibration pattern signal on the basis of the detected impact or the detected touch input and transmitting a message including the vibration pattern signal.