A method and system for deploying a component of a composite application in a data center. An example method includes receiving access data from a traffic manager implementing global load balancing, where the access data is related to client accesses to a composite web application including multiple components hosted by virtual machines in a virtualization infrastructure. The method further includes determining, based on the access data, determining that one of the components of the composite web application receives client accesses that exceed a threshold, identifying a new geographic location for the client accesses that exceed the threshold, instructing the virtualization infrastructure to deploy a new virtual machine at the new geographic location, the deployed virtual machine implementing the determined component of the composite web application, and providing information pertaining to the deployed virtual machine to the traffic manager.