Embodiments of the present invention provide a subscription service for documenting, verifying, administering, and auditing use of entitled software products in third-party networked computing environments (e.g., a cloud computing environment). Specifically, aspects of the invention provide an Entitlement Brokering System (EBS) (also referred to as an entitlement broker) that reduces the risk associated with clients improperly running licensed software products on their computing infrastructure, thus increasing the reliability and auditability of the software product's entitlement status and accelerating intake of new or existing clients through automation of the entitlement verification process.