A method, devices, computer program products and an internet service is disclosed for adapting a context model. In the method a media clip is received. Also sensor data captured at least partly when the media clip was captured is received. A context is derived using a context model based at least partly on the sensor data and an indication on the context is provided to a user by receiving a search query having at least one context-related search criterion, deriving a similarity between the context and the at least one context-related search criterion and causing at least a part of the media clip to be presented as a response to the search query. Feedback on the relevance of the context is received from the user. Based on the feedback, the context model may then be adapted.