A system for managing search engine campaigns may include storing advertising campaign data associated with a customer account and generating a synchronization thread for an advertising platform selected from a plurality of advertising platforms. The system may synchronize the advertising campaign data with the advertising platform by selecting a proxy class associated with the advertising platform; requesting from the advertising platform, via the proxy class, a set of campaigns that are associated with the customer account and the advertising platform; receiving, from the advertising platform, the set of campaigns associated with the customer account; and updating the advertising campaign data stored in the database based on the set of campaigns received from the advertising platform and a set of campaigns stored in the advertising campaign data.