A computer-based system, computer-implemented method, and computer-readable medium for tracking assets, such as objects and persons. The current invention involves associating a GPS-tracked tag with a targeted asset, registering a serial number associated with the tag, storing the serial number onto a database, and tracking the tag—and thus, associated asset—through the database. Authorized third parties, such as law enforcement personnel, may also access the database and track the asset, if needed, for example if the asset is stolen. The user is able to activate and deactivate the tracking ability of the tag and immediately track the tag when needed.