Users may have a set duration during which they may consume content, or they may have a variable duration during which they may consume content. A content pacing service is disclosed so that a portion of an item of content may be conveyed in the set duration during which a user is to consume the content. In one embodiment, the rate at which the content is conveyed is increased or decreased so that a reference point in the item of content (e.g., the end of a chapter in an audiobook) is reached approximately when the duration of the user's content consumption ends.