To reduce impurity contents of carbon and oxygen not contributing to light emission, then suppress deterioration of emission intensity of a phosphor, and improve emission efficiency of this phosphor. Therefore, there is provided a firing method of nitride or oxynitride phosphors, wherein a crucible 11 made of nitride is used as a firing container, and firing is performed, with this crucible covered with a lid (container 10), to manufacture the phosphor. The phosphor is expressed by a general composition formula MABOoN3-2/3O:Z in which element M is one or more kinds of elements having bivalent valency, element A is one or more kinds of elements having tervalent valency, element B is one or more kinds of elements having tetravalent valency, O is oxygen, N is nitrogen, and element Z is an activating agent, satisfying o≧0.