A method for creating a service mashup instance comprises recording at least two services being selected by a user during an exploration procedure, obtaining a relationship between the at least two services, and generating the service mashup instance based on the relationship. Additionally, a method of using content retrieved from external data sources to create a service based on that content comprises, with a browser application, recording at least two services being selected by a user during an exploration procedure, analyzing the relationship between the at least two services selected, generating the service mashup instance based on the relationship, and storing the relationship between the at least two services in a repository.