An orientation control apparatus and a method thereof are provided. The orientation control apparatus for controlling orientation of a phased array antenna includes the phased array antenna and an orientation controller. In the phased array antenna, a plurality of antenna elements are disposed on a plane. The phased array antenna receives a signal transmitted from at least one transmitter. The orientation controller controls orientation of the phased array antenna based on a channel estimated result of each sub array where the plurality of antenna elements have been grouped in the phased array antenna.