An LED lamp acquires its location information from the outside through its power-line communication section and stores the acquired location information in nonvolatile storage device. A communication control section, which establishes visible light communication, uses visible light to transmit, at a predetermined timing, the location information read from a location information storage area in the nonvolatile storage device. An employed writing method for location information includes the steps of causing a server device coupled to a power-line network to provide a database in which the ID the LED lamp is associated with the location information, causing the server device to receive a location information write request transmitted from the LED lamp, searching the database to retrieve the location information associated with the requesting LED lamp, transmitting the retrieved location information to the power-line network, and causing the requesting LED lamp to write the location information into the nonvolatile storage method.