Techniques to selectively provide a video feed to broadcasting equipment are disclosed. A master control switcher may receive video feeds from video servers containing video content. The master control switcher may select one of the video feeds to output. At least one localized switcher may also receive video feeds from the video servers and select one of the video feeds to output. One of the video feeds supplied to the localized switcher(s) is the output from the master control switcher. An air server may receive video feeds from the master control switcher and the at least one localized switcher and out put the video feeds to separate broadcasting equipment. The video feeds may be arranged to reflect a schedule of programming for a local television station. Other embodiments are described and claimed.