Printing heads of combinations of four ink colors and seven printing characteristic ranks are previously used to print an image for measurement, and table parameters corresponding to all of the combinations of nozzle ink colors and printing characteristic ranks are obtained on the basis of a measurement result of this image for measurement and stored in a memory. Then, when printing is actually performed in a printer, a primary color image for measurement is printed for each nozzle of a printing head for each of four ink colors. A printing characteristic rank for each nozzle is obtained for each of four ink colors based on a measurement result of this image for measurement, and a table parameter is selected that corresponds to the same combination as the combination of the obtained printing characteristic rank of each nozzle of four ink colors, by referring to the memory.