A conveying system for conveying rolled absorbent products. The system can include a first conveyor and a second conveyor for moving rolled absorbent products. The rolled absorbent products can be either partially wrapped or naked. The first and second conveyors can each have aligned centerlines parallel to a direction of movement. A first transfer device can be coupled to the first conveyor for diverting at least a portion of the partially wrapped rolled absorbent products in a direction substantially orthogonal to the centerline of the first conveyor to another conveyor for moving the diverted rolled absorbent products to a subsequent unit operation. The un-diverted portion of the conveyed rolled absorbent products can be conveyed to the second conveyor. In operation rolled absorbent products can be conveyed in a generally straight path from the first conveyor to the second conveyor, or in a path that diverts away from the first conveyor to the subsequent unit operation.