A surface winder for winding a log of web material convolutely about a core is disclosed. The surface winder has a frame providing the web material with a path therethrough, a first winding roll rotatably mounted in the frame on one side of the path, a stationary finger mounted on the frame on the other side of the path adjacent the first winding roll and spaced therefrom a distance sufficient to receive the core to be wound in the path, the first winding roll cooperating with the stationary finger means to rotate the core, a cam-controlled core insertion device for a surface winder, and a second winding roll rotatably mounted in the frame on the other side of the path and downstream in the direction of web advance from the stationary finger means and forming a nip with the first winding roll.