Methods and apparatus related to determining a triggering event of a user, selecting media relevant to the triggering event, and providing the selected media to the user. Some implementations are directed to methods and apparatus for determining a past event of the user that is indicative of past interaction of the user with one or more past entities and the triggering event may be determined to be associated with the past event. The media selected to provide to the user may contain media that includes the one or more past entities associated with the past event and the media may be provided to the user in response to the triggering event.