Client side page processing is disclosed, including: sending, from within an application executing on a client device, a request for webpage data to a server; receiving the webpage data, wherein the webpage data includes one or more links and code implementing a set of web address interception processing logic; presenting, within the application, the one or more links within the application based on the webpage data; in response to a user selection of a link of the one or more links, using at least a portion of the set of web address interception processing logic corresponding to a web address associated with the link to determine attribute information associated with a target page; selecting a predetermined presentation format from a plurality of predetermined presentation formats based on the attribute information associated with the target page; and presenting the target page based on the selected predetermined presentation format.