Even when a user does not perform an operation to specify a division of attribute, a search condition for an attribute of a division desired by the user can be specified. A search apparatus includes a first determination unit that, for each of a plurality of input words input by a user in one input area in which at least keywords can be input, determines based on an input words whether or not the input word is a first attribute word representing a content of an attribute of a predetermined first division of a plurality of divisions of attributes had by a search object, and a search unit that searches for a search object by using a content, as a search condition of attribute of the first division, represented by the input word which is determined to be the first attribute word by the first determination unit.