A system that transforms a customer order into a service order is provided. The system receives a customer order including customer order lines, where each customer order line includes a product action and a product offering that is based on a product specification. The system further defines a structured set of metadata including product specifications, customer-facing service specifications, relationships, and mappings. The system further defines a transformation sequence including customizable process logic, where the customizable process logic is structured within stages. The system further transforms the customer order lines into service order lines based on the metadata and the transformation sequence, where each service order line includes a service action and a customer-facing service based on a customer-facing service specification. The system further generates a service order including the service order lines.