In a display device having a pixel circuit including an electro-optical element in which brightness is controlled by a current, and including a drive transistor for controlling a current to be supplied to the electro-optical element, a drive method therefor includes: a noise measurement step of measuring noise; characteristic detection steps of detecting characteristics of the drive transistor and the electro-optical element; a correction data update step of updating correction data, which serves for correcting a video signal, based on detection results in the characteristic detection step; and a video signal correction step of correcting the video signal based on the correction data. When noise with a standard value or more is detected in the noise measurement step, processing of the correction data update step is not performed.