A wireless station (STA) of a wireless network transmits parallel data streams. The STA maintains transmission profiles, each corresponding to a respective data stream of parallel data streams. A transmission profile contains a set of rules or parameters, which are used for determining various characteristics in relation to transmission of packets in the corresponding data stream. The STA queues packets of each data stream in a corresponding queue. The STA selects a packet from a queue, and determines a transmission rate for the selected packet according to a transmission profile of the queue. The STA transmits the packet at the determined transmission rate. In an embodiment, the wireless network corresponds to an IEEE 802.11 network.