Methods and systems for redirecting client requests are provided. According to one embodiment, a system includes a processor and a memory coupled to the processor and configured to provide the processor with instructions. A request is received from a client capable of communicating via multiple supported communication formats. The request is capable of being serviced by multiple servers each of which are configured to communicate via a different communication format. A server is selected from the multiple servers based on a traffic management policy. The traffic management policy is based on (i) different communication formats available via the multiple servers and (ii) performance expected to be provided to the client as a result of using each of the different communication formats. The client is then redirected to the selected server.