A system for automatically managing the delivery of digital media assets allocates media assets to video programs so that audience members will receive the digital media assets when they view the video programs. An example is the automated allocation of sponsored videos to television programs. The system includes data stores, a digital media server, and a campaign manager system. The campaign manager system receives consumption data corresponding to a first campaign, along with an allocation value and other parameters, and uses that information to automatically allocate digital media assets to additional digital programming files and their corresponding video programs for a second campaign.