A system that incorporates teachings of the subject disclosure may include, for example, a method for a method for transmitting, by a first system including at least one first processor, to a second system including at least one second processor, a tag retrieved by the first system from a stream associated with a media program that is received by the first system, identifying, by the second system, a plurality of records associated with the tag, determining, by the second system, a temporal characteristic of the tag according to a comparison of a scheduled presentation time of the media program and a time of receipt of the tag, selecting, by the second system, a record from the plurality of records according to the temporal characteristic, and transmitting, by the second system, content information retrieved from the record selected from the plurality of records. Other embodiments are disclosed.