The disclosure includes a system and method for sonically customizing an audio reproduction device. The system includes a processor and a memory storing instructions that when executed cause the system to determine an application environment associated with an audio reproduction device associated with a user; determine one or more sound profiles based on the application environment; provide the one or more sound profiles to the user; receive a selection of a first sound profile from the one or more sound profiles; and generate tuning data based on the first sound profile, the tuning data configured to sonically customize the audio reproduction device.