A printer that partially cuts roll paper to leave an uncut portion prevents paper jams from reversing the roll paper. A printer 1 has a print unit 41 for printing images on roll paper R; a cutter unit 46 disposed downstream in the conveyance direction from the print unit for cutting the roll paper and leaving an uncut portion; a conveyance unit 42 for conveying the roll paper in the conveyance direction or a reverse direction that is the opposite of the conveyance direction; and a controller 40 that executes a reversing process conveying the roll paper in reverse by the conveyance unit 42 when the roll paper is separated from the paper roll at the uncut portion after the cutter unit 46 cuts the roll paper, and not executing the reversing process in specific circumstances in which the roll paper remains connected through the uncut portion.