An automation platform for a hub-based system federating disparate unified communications systems is provided. According to one embodiment, the method includes connecting a first unified communications system supporting a first domain and an automation platform to a federation server, where the automation platform includes a plurality of automated applications that includes a social media automated application, an instant messaging automated application and a directory search automated application. The method further includes routing a message from the first unified communications system to an automated application of the plurality of automated applications, processing the message by the automated application, and issuing a command based on the processed message.