Embodiments of the present invention provide a multi-terminal synchronous play control method and apparatus. The method includes: receiving, by a virtual server, a play instruction issued by a user, where the play instruction is an instruction for playing a media file; and sending, by the virtual server, control information respectively to player terminals entering a virtual studio, where the control information is used to control the player terminals to play the media file synchronously on corresponding channels at corresponding play time. With the multi-terminal synchronous play control method and apparatus, multiple player terminals can play the same media file synchronously, and different player terminals can play different channels of the same media file synchronously, which achieves a good play effect and improves the play experience of the user.