An example method involves: (i) accessing data representing a news program schedule that specifies a sequence of events to be carried out using a news production system, wherein the schedule is divided into contiguous portions; (ii) for each portion: determining that m media servers are sufficient to execute any events of that portion and associated with a first device, allocating m media servers to the first device, thereby leaving one or more unallocated media servers, and allocating n media servers, from the unallocated media servers, to a second device; and (iii) for each of the contiguous portions, utilizing at least a portion of the allocated m media servers to carry out the events specified in that portion and associated with the first device and utilizing at least a portion of the allocated n media servers to carry out the events specified in that portion and associated with the second device.