A sound apparatus includes: an acceptance unit that accepts an input of an input audio signal from outside; a communication unit that accepts from a terminal apparatus first direction information indicating a first direction, the first direction being a direction in which a virtual sound source is arranged; a position information generation unit that generates virtual sound source position information based on listening position information, the first direction information and boundary information, the listening position information indicating a listening position, the boundary information indicating a boundary of a space where the virtual sound source is arranged, the virtual sound source position information indicating a position of the virtual sound source on the boundary; a signal generation unit that imparts, based on loudspeaker position information, the listening position information and the virtual sound source position information, a sound effect to the input audio signal such that a sound is heard at the listening position as if the sound comes from the virtual sound source, to generate an output audio signal, the loudspeaker position information indicating positions of a plurality of loudspeakers; and an output unit that outputs the output audio signal to outside.