Apparatus, method, and system for improving visibility of objects against a background. Background luminance is monitored for an event or condition. Upon sensing of the event or condition, uplighting is provided for one or more areas above a target area at a time and in a manner which increases visibility of the object against the background. In one example, the objects are sports balls and the background is sky, stadium, or sports field. Time and manner can include detection of an event indicative of a ball being in play or transition between daylight and nighttime, manner can include amount, color, or direction of up light.