A method of packaging a product. The method includes wrapping a first product unit in a first protective cover, wrapping a second product unit in a second protective cover, arranging the wrapped first product unit adjacent to the wrapped second product unit to create a product unit arrangement, forming a band around the product unit arrangement to create a secured product unit arrangement, the band being printed with at least one graphic, wrapping the secured product unit arrangement in a protective wrapper to create a wrapped, secured product unit arrangement, the protective wrapper completely enveloping the band, and the first product and the second product unit of the secured product unit arrangement, and heating the protective wrapper to shrink the protective wrapper around the secured product unit arrangement.