Techniques to enhance software production are described. An apparatus may include a processor and a memory unit to couple to the processor. The memory unit may store a software build service that when executed by the processor is operative to receive a request to subscribe to the software build service from a software development client, create a virtual software build platform to build a software application, and assign multiple build resources from a resource pool to the virtual software build platform to build the software application, with each of the multiple build resources having one or more assigned affinity relationships for build execution tasks to build the software application. Other embodiments are described and claimed.