An apparatus for grouping content in an augmented reality environment may include a processor and memory storing executable computer code that cause the apparatus to at least perform operations including receiving a detection of real world objects, of a current location, that are currently displayed. The computer program code may further cause the apparatus to determine whether one or more of the real world objects are located along a line of direction and determine virtual objects that correspond to the real world objects located along the line. The computer program code may further cause the apparatus to display an item of visible indicia signifying a group, associated with the virtual objects, that is positioned so as to correspond to at least one of the real world objects located along the line. Corresponding methods and computer program products are also provided.