Provided is an information provision apparatus (10) including: a feature quantity storage unit (11) in which a feature quantity of print content that is printed on a printed material is stored; a relevant information storage unit (12) in which relevant information that is associated with the print content is stored; a captured image obtainment unit (13) that obtains a captured image that is captured by an imaging unit; a specification unit (14) that specifies the print content that is included in the captured image by using the feature quantity of the print content that is stored in the feature quantity storage unit (11); and a relevant information output unit (15) that obtains from the relevant information storage unit (12) the relevant information that is associated with the print content that is specified by the specification unit (14) and outputs the obtained relevant information.